Today’s AI landscape is defined by the ways in which neural networks are unlike human brains. A toddler learns how to communicate effectively with only a thousand calories a day and regular conversation; meanwhile, tech companies are reopening nuclear power plants, polluting marginalized communities, and pirating terabytes of books in order to train and run their LLMs.

But neural networks are, after all, neural—they’re inspired by brains. Despite their vastly different appetites for energy and data, large language models and human brains do share a good deal in common. They’re both made up of millions of subcomponents: biological neurons in the case of the brain, simulated “neurons” in the case of networks. They’re the only two things on Earth that can fluently and flexibly produce language. And scientists barely understand how either of them works.

I can testify to those similarities: I came to journalism, and to AI, by way of six years of neuroscience graduate school. It’s a common view among neuroscientists that building brainlike neural networks is one of the most promising paths for the field, and that attitude has started to spread to psychology. Last week, the prestigious journal Nature published a pair of studies showcasing the use of neural networks for predicting how humans and other animals behave in psychological experiments. Both studies propose that these trained networks could help scientists advance their understanding of the human mind. But predicting a behavior and explaining how it came about are two very different things.

In one of the studies, researchers transformed a large language model into what they refer to as a “foundation model of human cognition.” Out of the box, large language models aren’t great at mimicking human behavior—they behave logically in settings where humans abandon reason, such as casinos. So the researchers fine-tuned Llama 3.1, one of Meta’s open-source LLMs, on data from a range of 160 psychology experiments, which involved tasks like choosing from a set of “slot machines” to get the maximum payout or remembering sequences of letters. They called the resulting model Centaur.

Compared with conventional psychological models, which use simple math equations, Centaur did a far better job of predicting behavior. Accurate predictions of how humans respond in psychology experiments are valuable in and of themselves: For example, scientists could use Centaur to pilot their experiments on a computer before recruiting, and paying, human participants. In their paper, however, the researchers propose that Centaur could be more than just a prediction machine. By interrogating the mechanisms that allow Centaur to effectively replicate human behavior, they argue, scientists could develop new theories about the inner workings of the mind.

But some psychologists doubt whether Centaur can tell us much about the mind at all. Sure, it’s better than conventional psychological models at predicting how humans behave—but it also has a billion times more parameters. And just because a model behaves like a human on the outside doesn’t mean that it functions like one on the inside. Olivia Guest, an assistant professor of computational cognitive science at Radboud University in the Netherlands, compares Centaur to a calculator, which can effectively predict the response a math whiz will give when asked to add two numbers. “I don’t know what you would learn about human addition by studying a calculator,” she says.

Even if Centaur does capture something important about human psychology, scientists may struggle to extract any insight from the model’s millions of neurons. Though AI researchers are working hard to figure out how large language models work, they’ve barely managed to crack open the black box. Understanding an enormous neural-network model of the human mind may not prove much easier than understanding the thing itself.

One alternative approach is to go small. The second of the two Nature studies focuses on minuscule neural networks—some containing only a single neuron—that nevertheless can predict behavior in mice, rats, monkeys, and even humans. Because the networks are so small, it’s possible to track the activity of each individual neuron and use that data to figure out how the network is producing its behavioral predictions. And while there’s no guarantee that these models function like the brains they were trained to mimic, they can, at the very least, generate testable hypotheses about human and animal cognition.

There’s a cost to comprehensibility. Unlike Centaur, which was trained to mimic human behavior in dozens of different tasks, each tiny network can only predict behavior in one specific task. One network, for example, is specialized for making predictions about how people choose among different slot machines. “If the behavior is really complex, you need a large network,” says Marcelo Mattar, an assistant professor of psychology and neural science at New York University who led the tiny-network study and also contributed to Centaur. “The compromise, of course, is that now understanding it is very, very difficult.”

This trade-off between prediction and understanding is a key feature of neural-network-driven science. (I also happen to be writing a book about it.) Studies like Mattar’s are making some progress toward closing that gap—as tiny as his networks are, they can predict behavior more accurately than traditional psychological models. So is the research into LLM interpretability happening at places like Anthropic. For now, however, our understanding of complex systems—from humans to climate systems to proteins—is lagging farther and farther behind our ability to make predictions about them.

This story originally appeared in The Algorithm, our weekly newsletter on AI. To get stories like this in your inbox first, sign up here.

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Some ChatGPT subscribers are reporting a new feature appearing in their drop-down list of available tools called “Study Together.” The mode is apparently the chatbot’s way of becoming a better educational tool. Rather than providing answers to prompts, some say it asks more questions and requires the human to answer, like OpenAI’s answer to Google’s […]
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When a historic UK-based retailer set out to modernize its IT environment, it was wrestling with systems that had grown organically for more than 175 years. Prior digital transformation efforts had resulted in a patchwork of hundreds of integration flows spanning cloud, on-premises systems, and third-party vendors, all communicating across multiple protocols. 

The company needed a way to bridge the invisible seams stitching together decades of technology decisions. So, rather than layering on yet another patch, it opted for a more cohesive approach: an integration platform as a service (iPaaS) solution, i.e. a cloud-based ecosystem that enables smooth connections across applications and data sources. By going this route, the company reduced the total cost of ownership of its integration landscape by 40%.

The scenario illustrates the power of iPaaS in action. For many enterprises, iPaaS turns what was once a costly, complex undertaking into a streamlined, strategic advantage. According to Forrester research commissioned by SAP, businesses modernizing with iPaaS solutions can see a 345% return on investment over three years, with a payback period of less than six months.

Agile integration for an AI-first world

In 2025, the business need for flexible and friction-free integration has new urgency. When core business systems can’t communicate easily, the impacts ripple across the organization: Customer support teams can’t access real-time order statuses, finance teams struggle to consolidate data for monthly closes, and marketers lack reliable insights to personalize campaigns or effectively measure ROI.

A lack of high-quality data access is particularly problematic in the AI era, which depends on current, consistent, and connected data flows to fuel everything from predictive analytics to bespoke AI copilots. To unleash the full potential of AI, enterprises must first solve for any bottlenecks that prevent information from flowing freely across their systems. They must also ensure data pipelines are reliable and well-governed; when AI models are trained on inconsistent or outdated data, the insights they generate can be misleading or incomplete—which can undermine everything from customer recommendations to financial forecasting.

iPaaS platforms are often well-suited for accomplishing this across dynamic, distributed environments. Built as cloud-native, microservices-based integration hubs, modern iPaaS platforms can scale rapidly, adapt to changing workloads, and support hybrid architectures without adding complexity. They also help simplify the user experience for everyday business users via low-code functionalities that allow both technical and non-technical employees to build workflows with simple drag-and-drop or click-to-configure interfaces.

This self-service model has practical, real-world applications across business functions: For instance, customer service agents can connect support ticketing systems with real-time inventory or shipping data, finance departments can link payment processors to accounting software, and marketing teams can sync CRM data with campaign platforms to trigger personalized outreach—all without waiting for IT to come to the rescue.

Architectural foundations for fast, flexible integration

Several key architectural elements make the agility associated with iPaaS solutions possible:

  1. API-first design that treats every connection as a reusable service
  2. Event-driven capabilities that enable real-time responsiveness
  3. Modular components that can be mixed and matched to address specific business scenarios

These principles are central to making the transition from “spaghetti architecture” to “integration fabric”—a shift from brittle point-to-point connections to intelligent, policy-driven connectivity that spans multidimensional IT environments.

This approach means that when a company wants to add a new application, onboard a new partner, or create a new customer experience, they’re able to do so by tapping into existing integration assets rather than starting from scratch—which can lead to dramatically faster deployment cycles. It also helps enforce consistency and, in some cases, security and compliance across environments (role-based access controls and built-in monitoring capabilities, for example, can allow organizations to apply standards more uniformly).

Further, studies suggest that iPaaS solutions enable companies to unlock new revenue streams by integrating previously siloed data and processes. Forrester research found that organizations adopting iPaaS solutions stand to generate nearly $1 million in incremental profit over three years by creating new digital services, improving customer experiences, and automating revenue-generating processes that were previously manual.

Where iPaaS is headed: convergence and intelligence

All this momentum is perhaps one of the reasons why the global iPaaS market, valued at approximately $12.9 billion in 2024, is projected to reach more than $78 billion by 2032—with growth rates exceeding 25% annually.

This trajectory is contingent on two ongoing trends: the convergence of integration capabilities into broader application development platforms, and the infusion of AI into the integration lifecycle.

Today, the boundaries between iPaaS, automation platforms, and AI development environments are blurring as vendors create unified solutions that can handle everything from basic data synchronization to complex business processes. 

AI and machine learning capabilities are also being embedded directly into integration platforms. Soon, features like predictive maintenance of integration flow or intelligent routing of data based on current conditions are likely to become table stakes. Already, integration platforms are becoming smarter and more autonomous, capable of optimizing themselves and, in some cases, even initiating self-healing actions when problems arise.

At the same time, this shift is transforming how businesses think about integration as a dynamic enabler of AI strategy. In the near future, robust integration frameworks will be essential to operationalize AI at scale and feed these systems the rich, contextual data they need to deliver meaningful insights.

Building integration as competitive advantage

In addition to the retail modernization story detailed earlier, a few more real-world examples highlight the potential of iPaaS:

  • A chemicals manufacturer migrated 363 legacy interfaces to an iPaaS platform and now spins up new integrations 50% faster.
  • A North American bottling company reduced integration runtime costs by more than 50% while supporting 12 legal entities on a single cloud ERP instance through common APIs.
  • A global shipping-technology firm connected its CRM and third-party systems via cloud-based iPaaS solutions, enabling 100% touchless order fulfillment and a 95% cut in cost centers after a nine-month rollout in its first region.

Taken together, these examples make a compelling case for integration as strategy, not just infrastructure. They reflect a shift in mindset, where integration is democratized and embedded into how every team, not just IT, gets work done. Companies that treat integration as a core capability versus an IT afterthought are reaping tangible, enterprise-wide benefits, from faster go-to-market timelines and reduced operational costs to fully automated business processes.

As AI reshapes business processes and customer standards continue to climb, enterprises are realizing that integration architecture determines not only what they can build today, but how quickly they can adapt to whatever comes tomorrow.

This content was produced by Insights, the custom content arm of MIT Technology Review. It was not written by MIT Technology Review’s editorial staff.

This content was researched, designed, and written entirely by human writers, editors, analysts, and illustrators. This includes the writing of surveys and collection of data for surveys. AI tools that may have been used were limited to secondary production processes that passed thorough human review.

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Digital transformation has long been a boardroom buzzword—shorthand for ambitious, often abstract visions of modernization. But today, digital technologies are no longer simply concepts in glossy consultancy decks and on corporate campuses; they’re also being embedded directly into factory floors, logistics hubs, and other mission-critical, frontline environments.

This evolution is playing out across sectors: Field technicians on industrial sites are diagnosing machinery remotely with help from a slew of connected devices and data feeds, hospital teams are collaborating across geographies on complex patient care via telehealth technologies, and warehouse staff are relying on connected ecosystems to streamline inventory and fulfillment far faster than manual processes would allow.

Across all these scenarios, IT fundamentals—like remote access, unified login systems, and interoperability across platforms—are being handled behind the scenes and consolidated into streamlined, user-friendly solutions. The way employees experience these tools, collectively known as the digital employee experience (DEX), can be a key component of achieving business outcomes: Deloitte finds that companies investing in frontline-focused digital tools see a 22 % boost in worker productivity, a doubling in customer satisfaction, and as much as a 25 % increase in profitability.

As digital tools become everyday fixtures in operational contexts, companies face both opportunities and hurdles—and the stakes are only rising as emerging technologies like AI become more sophisticated. The organizations best positioned for an AI-first future are crafting thoughtful strategies to ensure digital systems align with the realities of daily work—and placing people at the heart of the whole process.

IT meets OT in an AI world

Despite promising returns, many companies still face a last-mile challenge in delivering usable, effective tools to the frontline. The Deloitte study notes that less than one-quarter (just 23%) of frontline workers believe they have access to the technology they need to maximize productivity. There are several possible reasons for this disconnect, including the fact that operational digital transformation faces unique challenges compared to office-based digitization efforts.

For one, many companies are using legacy systems that don’t communicate easily across dispersed or edge environments. For example, the office IT department might use completely different software than what’s running the factory floor; a hospital’s patient records might be entirely separate from the systems monitoring medical equipment. When systems can’t talk to one another, troubleshooting issues becomes a time-consuming guessing game—one that often requires manual workarounds or clunky patches.

There’s also often a clash between tech’s typical “ship first, debug later” philosophy and the careful, safety-first approach that operational environments demand. A software glitch in a spreadsheet is annoying; a snafu in a power plant or at a chemical facility can be catastrophic.

Striking a careful balance between proactive innovation and prudent precaution will become ever more important, especially as AI usage becomes more common in high-stakes, tightly regulated environments. Companies will need to navigate a growing tension between the promise of smarter operations and the reality of implementing them safely at scale.

Humans at the heart of transformation efforts

With the buzz over AI and automation reaching fever pitch, it’s easy to overlook the single most impactful factor that makes transformation stick: the human element. The convergence of IT and OT goes hand in hand with the rise of digital employee experience. DEX encompasses everything from logging into systems and accessing applications to navigating networks and completing tasks across devices and locations. At its core, DEX is about ensuring technology empowers employees to work efficiently and without disruption—no matter where or how they work.

Companies investing in DEX technology are seeing measurable gains—from reduced help desk tickets and system downtime to harder-to-quantify benefits like higher employee satisfaction and retention. Frictionless digital workplaces, supported by real-time monitoring and automation capabilities, help organizations attend to IT issues before users experience disruptions or productivity levels dip.

There are real-world examples of seamless DEX in action: Swiss energy and infrastructure provider BKW, for instance, recently built a system that lets their IT team remotely assist employees experiencing technical difficulties across more than 140 subsidiaries. For employees, this means no more waiting for an in-person technician when their device freezes or software hiccups; IT can swoop in remotely and solve problems in minutes instead of hours.

The insurance company RLI faced a different but equally frustrating issue before switching to a centralized, remote IT support system: Technical issues like device lag or overheating were often left unreported, as employees didn’t want to disrupt their workflow or bother the IT team with seemingly minor complaints. Those small performance issues, however, could snowball over time, sometimes causing devices to fail completely. To get ahead of this phenomenon, RLI installed monitoring software to observe device performance in real time and catch issues proactively. Now, when a laptop gets too hot or starts slowing down, IT can address it right away—often before the employee even knows there’s a problem.

Ultimately, the organizations making the biggest strides in DEX recognize that digital transformation is as much about experience as it is about infrastructure. When digital tools feel like helpful extensions of workers’ expertise—rather than obstacles standing in the way of their workday—companies are in a better position to realize the full benefits of their investments.

Smart systems and smarter safeguards

Of course, as operational systems become more interconnected, security vulnerabilities multiply in turn. Consider this hypothetical: In a busy manufacturing plant, a piece of machinery suddenly breaks down. Instead of waiting hours for a technician to arrive on-site, a local operator deploys a mobile augmented reality device that projects step-by-step diagnostic instructions onto the machine. Following guidance from a remote specialist, the operator fixes the equipment and has production back on track in mere minutes.

This snappy and streamlined approach to diagnostics is undeniably efficient, but it opens up the factory floor to multiple external touchpoints: live video feeds streaming to remote experts, cloud databases containing sensitive repair procedures, and direct access to the machine’s diagnostic systems. Suddenly, a manufacturing plant that used to be an island is now part of an interconnected network.

Smart companies are getting practical about the challenges associated with this expanding threat surface. For instance, BKW has taken a structured approach to permissions: Subsidiary IT teams can only access their own company’s devices, outside contractors get temporary access for specific tasks, and employees can reach certain high-powered workstations when they need them.

Bühler, a global industrial equipment manufacturer, also uses centrally managed access controls to govern who can connect to which platforms, as well as when and under what conditions. By enforcing consistent policies from its headquarters, the company ensures all remote support activities are fully monitored and aligned with strict cybersecurity protocols, including compliance with ISO 27001 standards. The system allows Bühler’s extensive global technician network to provide real-time assistance without compromising system integrity.

The power of practical innovation

How do you help a technician troubleshoot equipment when the expert is 500 miles away? How do you catch IT problems before they shut down a production line? How do you keep operations secure without burying workers in passwords and protocols?

These are the kinds of practical questions that companies like Bühler, BKW, and RLI Insurance have focused on solving—and it’s part of why they’re succeeding where others struggle. These examples demonstrate a genuine shift in how successful companies think about technology and transformation. Instead of asking, “What’s the latest digital trend we should adopt?” they’re assessing, “What problems are our people actually trying to solve?”

The organizations pulling ahead to digitally transform frontline operations are the ones that have learned to make complex systems feel simple, intuitive, and secure to boot. Such a practical approach will only become more pressing as AI introduces new layers of complexity to operational work.

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This content was produced by Insights, the custom content arm of MIT Technology Review. It was not written by MIT Technology Review’s editorial staff.

This content was researched, designed, and written entirely by human writers, editors, analysts, and illustrators. This includes the writing of surveys and collection of data for surveys. AI tools that may have been used were limited to secondary production processes that passed thorough human review.

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