This is today’s edition of The Download, our weekday newsletter that provides a daily dose of what’s going on in the world of technology.

Google’s still not giving us the full picture on AI energy use 

—Casey Crownhart

Google just announced that a typical query to its Gemini app uses about 0.24 watt-hours of electricity. That’s about the same as running a microwave for one second—something that feels insignificant. I run the microwave for many more seconds than that most days.

I welcome more openness from major AI players about their estimated energy use per query. But I’ve noticed that some folks are taking this number and using it to conclude that we don’t need to worry about AI’s energy demand. That’s not the right takeaway here. Let’s dig into why.

This article is from The Spark, MIT Technology Review’s weekly climate newsletter. To receive it in your inbox every Wednesday, sign up here.

+ If you’re interested in AI’s energy footprint, earlier this year, MIT Technology Review published Power Hungry: a comprehensive series on AI and energy.

The AI Hype Index: AI-designed antibiotics show promise

Separating AI reality from hyped-up fiction isn’t always easy. That’s why we’ve created the AI Hype Index—a simple, at-a-glance summary of everything you need to know about the state of the industry. Take a look at this month’s edition here.

The must-reads

I’ve combed the internet to find you today’s most fun/important/scary/fascinating stories about technology.

1 The White House has fired the director of the CDC
But Susan Monarez is refusing to go quietly. (WP $)
+ Monarez is said to have clashed with RFK Jr over vaccine policy. (NYT $)
+ She was confirmed by the Senate to the position just last month. (The Guardian)
+ Vaccine consensus is splintering across the US. (Vox)

2 A Chinese hacking campaign hit at least 200 US organizations
Intelligence agencies say the breaches are among the most significant ever. (WP $)
+ AI-generated ransomware is on the rise. (Wired $)

3 Ukraine’s new Flamingo cruise missile took just months to build
Russia’s air defenses are weakening. Can this missile exploit the gaps? (Economist $)
+ 14 people were killed in an overnight bombardment of Kyiv. (BBC)
+ On the ground in Ukraine’s largest Starlink repair shop. (MIT Technology Review)

4 AI infrastructure spending is boosting the US economy
Companies are throwing so much money at AI hardware it’s lifting the real economy, not just the stock market. (NYT $)
+ How to fine-tune AI for prosperity. (MIT Technology Review)

5 OpenAI and Anthropic safety-tested each other’s AI
They found Claude is a lot more cautious than OpenAI’s mini models. (Engadget)
+ Sycophancy was a repeated issue among OpenAI’s models. (TechCrunch)
+ This benchmark used Reddit’s AITA to test how much AI models suck up to us. (MIT Technology Review)

6 Climate change exacerbated Europe’s deadly wildfires
And fires across the Mediterranean are likely to become more frequent and severe. (BBC)
+ What the collapse of a glacier can teach us. (New Yorker $)
+ How AI can help spot wildfires. (MIT Technology Review)

7 911 centers are using AI to answer calls
It’s helping to triage anything that isn’t urgent. (TechCrunch)

8 Wikipedia has compiled a list of AI writing tropes
But their presence still isn’t a dead giveaway a text has been written by AI. (Fast Company $)
+ AI-text detection tools are really easy to fool. (MIT Technology Review)

9 Melania Trump has launched the Presidential AI Challenge 
But it’s not all that clear what the competition actually is. (NY Mag $)

10 Netflix’s algorithm-appeasing movies are bland and boring
But millions of people will watch them anyway. (The Guardian)

Quote of the day

“The more you buy, the more you grow.”

—Nvidia CEO Jensen Huang conveniently sees no end to the AI chip spending boom, Reuters reports.

One more thinghttps://www.technologyreview.com/2025/01/13/1109922/inside-the-strange-limbo-facing-ivf-embryos/?utm_source=the_download&utm_medium=email&utm_campaign=the_download.unpaid.engagement&utm_term=*|SUBCLASS|*&utm_content=*|DATE:m-d-Y|*

Inside the strange limbo facing millions of IVF embryos

Millions of embryos created through IVF sit frozen in time, stored in cryopreservation tanks around the world, and the number is only growing.

At a basic level, an embryo is simply a tiny ball of a hundred or so cells. But unlike other types of body tissue, it holds the potential for life. Many argue that this endows embryos with a special moral status, one that requires special protections.

The problem is that no one can really agree on what that status is. What do these embryos mean to us? And who should be responsible for them? Read the full story.

—Jessica Hamzelou

We can still have nice things

A place for comfort, fun and distraction to brighten up your day. (Got any ideas? Drop me a line or skeet ’em at me.)

+ Wow, that is one seriously orange shark!
+ TikTok is a proven way to introduce younger generations to older music—and now it’s Radiohead’s turn.
+ Why we’re still going bananas for Donkey Kong after all these years
+ This photo perfectly captures the joy of letting loose at a wedding.

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Over the past 20 years building advanced AI systems—from academic labs to enterprise deployments—I’ve witnessed AI’s waves of success rise and fall. My journey began during the “AI Winter,” when billions were invested in expert systems that ultimately underdelivered. Flash forward to today: large language models (LLMs) represent a quantum leap forward, but their prompt-based adoption is similarly overhyped, as it’s essentially a rule-based approach disguised in natural language.

At Ensemble, the leading revenue cycle management (RCM) company for hospitals, we focus on overcoming model limitations by investing in what we believe is the next step in AI evolution: grounding LLMs in facts and logic through neuro-symbolic AI. Our in-house AI incubator pairs elite AI researchers with health-care experts to develop agentic systems powered by a neuro-symbolic AI framework. This bridges LLMs’ intuitive power with the precision of symbolic representation and reasoning.

Overcoming LLM limitations

LLMs excel at understanding nuanced context, performing instinctive reasoning, and generating human-like interactions, making them ideal for agentic tools to then interpret intricate data and communicate effectively. Yet in a domain like health care where compliance, accuracy, and adherence to regulatory standards are non-negotiable—and where a wealth of structured resources like taxonomies, rules, and clinical guidelines define the landscape—symbolic AI is indispensable.

By fusing LLMs and reinforcement learning with structured knowledge bases and clinical logic, our hybrid architecture delivers more than just intelligent automation—it minimizes hallucinations, expands reasoning capabilities, and ensures every decision is grounded in established guidelines and enforceable guardrails.

Creating a successful agentic AI strategy

Ensemble’s agentic AI approach includes three core pillars:

1. High-fidelity data sets: By managing revenue operations for hundreds of hospitals nationwide, Ensemble has unparallelled access to one of the most robust administrative datasets in health care. The team has decades of data aggregation, cleansing, and harmonization efforts, providing an exceptional environment to develop advanced applications.

To power our agentic systems, we’ve harmonized more than 2 petabytes of longitudinal claims data, 80,000 denial audit letters, and 80 million annual transactions mapped to industry-leading outcomes. This data fuels our end-to-end intelligence engine, EIQ, providing structured, context-rich data pipelines spanning across the 600-plus steps of revenue operations.

2. Collaborative domain expertise: Partnering with revenue cycle domain experts at each step of innovation, our AI scientists benefit from direct collaboration with in-house RCM experts, clinical ontologists, and clinical data labeling teams. Together, they architect nuanced use cases that account for regulatory constraints, evolving payer-specific logic and the complexity of revenue cycle processes. Embedded end users provide post-deployment feedback for continuous improvement cycles, flagging friction points early and enabling rapid iteration.

This trilateral collaboration—AI scientists, health-care experts, and end users—creates unmatched contextual awareness that escalates to human judgement appropriately, resulting in a system mirroring decision-making of experienced operators, and with the speed, scale, and consistency of AI, all with human oversight.

3. Elite AI scientists drive differentiation: Ensemble’s incubator model for research and development is comprised of AI talent typically only found in big tech. Our scientists hold PhD and MS degrees from top AI/NLP institutions like Columbia University and Carnegie Mellon University, and bring decades of experience from FAANG companies [Facebook/Meta, Amazon, Apple, Netflix, Google/Alphabet] and AI startups. At Ensemble, they’re able to pursue cutting-edge research in areas like LLMs, reinforcement learning, and neuro-symbolic AI within a mission-driven environment.

The also have unparalleled access to vast amounts of private and sensitive health-care data they wouldn’t see at tech giants paired with compute and infrastructure that startups simply can’t afford. This unique environment equips our scientists with everything they need to test novel ideas and push the frontiers of AI research—while driving meaningful, real-world impact in health care and improving lives.

Strategy in action: Health-care use cases in production and pilot

By pairing the brightest AI minds with the most powerful health-care resources, we’re successfully building, deploying, and scaling AI models that are delivering tangible results across hundreds of health systems. Here’s how we put it into action:

Supporting clinical reasoning: Ensemble deployed neuro-symbolic AI with fine-tuned LLMs to support clinical reasoning. Clinical guidelines are rewritten into proprietary symbolic language and reviewed by humans for accuracy. When a hospital is denied payment for appropriate clinical care, an LLM-based system parses the patient record to produce the same symbolic language describing the patient’s clinical journey, which is matched deterministically against the guidelines to find the right justification and the proper evidence from the patient’s record. An LLM then generates a denial appeal letter with clinical justification grounded in evidence. AI-enabled clinical appeal letters have already improved denial overturn rates by 15% or more across Ensemble’s clients.

Building on this success, Ensemble is piloting similar clinical reasoning capabilities for utilization management and clinical documentation improvement, by analyzing real-time records, flagging documentation gaps, and suggesting compliance enhancements to reduce denial or downgrade risks.

Accelerating accurate reimbursement: Ensemble is piloting a multi-agent reasoning model to manage the complex process of collecting accurate reimbursement from health insurers. With this approach, a complex and coordinated system of autonomous agents work together to interpret account details, retrieve required data from various systems, decide account-specific next actions, automate resolution, and escalate complex cases to humans.

This will help reduce payment delays and minimize administrative burden for hospitals and ultimately improve the financial experience for patients.

Improving patient engagement: Ensemble’s conversational AI agents handle inbound patient calls naturally, routing to human operators as required. Operator assistant agents deliver call transcriptions, surface relevant data, suggest next-best actions, and streamline follow-up routines. According to Ensemble client performance metrics, the combination of these AI capabilities has reduced patient call duration by 35%, increasing one-call resolution rates and improving patient satisfaction by 15%.

The AI path forward in health care demands rigor, responsibility, and real-world impact. By grounding LLMs in symbolic logic and pairing AI scientists with domain experts, Ensemble is successfully deploying scalable AI to improve the experience for health-care providers and the people they serve.

This content was produced by Ensemble. It was not written by MIT Technology Review’s editorial staff.

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Google just announced that a typical query to its Gemini app uses about 0.24 watt-hours of electricity. That’s about the same as running a microwave for one second—something that, to me, feels virtually insignificant. I run the microwave for so many more seconds than that on most days.

I was excited to see this report come out, and I welcome more openness from major players in AI about their estimated energy use per query. But I’ve noticed that some folks are taking this number and using it to conclude that we don’t need to worry about AI’s energy demand. That’s not the right takeaway here. Let’s dig into why.

1. This one number doesn’t reflect all queries, and it leaves out cases that likely use much more energy.

Google’s new report considers only text queries. Previous analysis, including MIT Technology Review’s reporting, suggests that generating a photo or video will typically use more electricity.

When I spoke with Jeff Dean, Google’s chief scientist, he said the company doesn’t currently have plans to do this sort of analysis for images and videos, but that he wouldn’t rule it out.

The reason the company started with text prompts is that those are something many people out there are using in their daily lives, he says, while image and video generation is something that not as many people are doing. But I’m seeing more AI images and videos all over my social feeds. So there’s a whole world of queries not represented here.

Also, this estimate is the median, meaning it’s just the number in the middle of the range of queries Google is seeing. Longer questions and responses can push up the energy demand, and so can using a reasoning model.  We don’t know anything about how much energy these more complicated queries demand or what the distribution of the range is.

2. We don’t know how many queries Gemini is seeing, so we don’t know the product’s total energy impact.

One of my biggest outstanding questions about Gemini’s energy use is the total number of queries the product is seeing every day. 

This number isn’t included in Google’s report, and the company wouldn’t share it with me. And let me be clear: I absolutely pestered them about this, both in a press call they had about the news and in my interview with Dean. In the press call, the company pointed me to a recent earnings report, which includes only figures about monthly active users (450 million, for what it’s worth).

“We’re not comfortable revealing that for various reasons,” Dean told me on our call. The total number is an abstract measure that changes over time, he says, adding that the company wants users to be thinking about the energy usage per prompt.

But there are people out there all over the world interacting with this technology, not just me—and what we all add up to seems quite relevant.

OpenAI does publicly share its total, sharing recently that it sees 2.5 billion queries to ChatGPT every day. So for the curious, we can use this as an example and take the company’s self-reported average energy use per query (0.34 watt-hours) to get a rough idea of the total for all people prompting ChatGPT.

According to my math, over the course of a year, that would add up to over 300 gigawatt-hours—the same as powering nearly 30,000 US homes annually. When you put it that way, it starts to sound like a lot of seconds in microwaves.

3. AI is everywhere, not just in chatbots, and we’re often not even conscious of it.

AI is touching our lives even when we’re not looking for it. AI summaries appear in web searches, whether you ask for them or not. There are built-in features for email and texting applications that that can draft or summarize messages for you.

Google’s estimate is strictly for Gemini apps and wouldn’t include many of the other ways that even this one company is using AI. So even if you’re trying to think about your own personal energy demand, it’s increasingly difficult to tally up. 

To be clear, I don’t think people should feel guilty for using tools that they find genuinely helpful. And ultimately, I don’t think the most important conversation is about personal responsibility. 

There’s a tendency right now to focus on the small numbers, but we need to keep in mind what this is all adding up to. Over two gigawatts of natural gas will need to come online in Louisiana to power a single Meta data center this decade. Google Cloud is spending $25 billion on AI just in the PJM grid on the US East Coast. By 2028, AI could account for 326 terawatt-hours of electricity demand in the US annually, generating over 100 million metric tons of carbon dioxide.

We need more reporting from major players in AI, and Google’s recent announcement is one of the most transparent accounts yet. But one small number doesn’t negate the ways this technology is affecting communities and changing our power grid. 

This article is from The Spark, MIT Technology Review’s weekly climate newsletter. To receive it in your inbox every Wednesday, sign up here.

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Positioning Strategy: How to Ensure Your Message Connects by Social Media Examiner

Have you ever launched a marketing campaign only to hear crickets? Or struggled to explain what makes your company different—despite having a great product or service? In this article, you’ll discover a five-part framework for developing a winning positioning strategy, including how to test your assumptions, gather multi-source market insights, and get internal and external […]

The post Positioning Strategy: How to Ensure Your Message Connects appeared first on Social Media Examiner.

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