Ice Lounge Media

Ice Lounge Media

GM absorbs commercial EV unit BrightDrop, CEO is out

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BrightDrop, the commercial EV subsidiary of General Motors that launched in 2021, is being swallowed up by its parent company. GM said Thursday that BrightDrop — a “startup” that spun out of the automaker’s Global Innovation organization to become a wholly owned subsidiary — will become part of GM. BrightDrop CEO Travis Katz, who was […]

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